Summary

This first section is the high-level ask to get everyone onboard with the project before starting.

1-liner

A 1-line elevator pitch

Background

How did this idea or project come to be and why do we think it's worth your time in only a few sentences and links

Hypothesis

What we want to test and learn

Goal of Design Effort

What we’re going to show with this design effort

Impact

Be clear upfront what impact and success is — if it's just to learn, then be clear on the what learnings

People Problems

Who are we solving for and what are the problems or needs we’re going to address?

Project Aims & Outputs

All the different products, components, surfaces, we should be thinking about

Design Principles

What are the relevant design principles?