This first section is the high-level ask to get everyone onboard with the project before starting.
A 1-line elevator pitch
How did this idea or project come to be and why do we think it's worth your time in only a few sentences and links
What we want to test and learn
What we’re going to show with this design effort
Be clear upfront what impact and success is — if it's just to learn, then be clear on the what learnings
Who are we solving for and what are the problems or needs we’re going to address?
All the different products, components, surfaces, we should be thinking about
What are the relevant design principles?