This first section is the high-level ask to get everyone onboard with the project before starting.
A 1-line elevator pitch
Describe in 3-4 sentences what we’re going to do or trying to achieve with this.
Relevant research around this problem. What is the customers problem and why haven’t they solved it yet?
Who are we solving for and what are the problems or needs we’re going to address?
Be clear upfront what impact and success is — if it's just to learn, then be clear on the what learnings
Remind us what what is the vision for the product? And what is the team mission?
What is the high level goal this team cares about?
What a hypothesis for how we’re going to create impact against that goal that will lead us into the rest of this product or feature